Any film Aamir does becomes a topic of discussion nationwide. Be it his film on the education system - 3 Idiots or the recently released Peepli [Live], a film on the farmer suicides. They don't call him 'The Perfectionist' for nothing. If that wasn't enough, Aamir continues to be a red-hot property even in the ad world, in terms of brand endorsements too. After the Etisalat deal, Aamir has apparently, been signed up as the brand ambassador of the 'yet-to-be-launched' two wheelers from the Mahindra stable. Get geared as Aamir might just take you for a ride (literally).

Whenever one gets to hear of Saif Ali Khan, the terms that get associated with him are talent, style, poise and lots of élan. Here on, add one more term, and that's 'acute business acumen'. Testimonial to this is the fact that he is now all set to launch an 'Agent Vinod' game, for his upcoming film which goes with the same name. It's a game that will have the user become 'Agent Vinod' and go looking for the clues in the country, interacting with many characters, including that of Kareena's as well. For this game, Saif has tied up Sangam Gupta of Trine Animation and Gaming Studio. Readers may note that this is one of the very few companies that create Xbox and PlayStation games. Saif has planned to start the pre-release promotions of this film in April next year, with the PlayStation game and a comic book. Talking about the two concepts of promoting the film, Saif said that the idea was to come up with a different medium of expression that will appeal to kids as well as adults. For the uninitiated, Agent Vinod stars Saif in the lead, with his real-life lady love Kareena Kapoor. The film is directed by Sriram Raghavan.

MY NAME IS KHAN, which was released in India on 12th February, 2010, is still making waves across the globe. Having raked in Rs. 110 crores in India, the film continues its march across global territories and has already grossed Rs. 99 crores in the International markets [still counting], according to an official statement issued by Fox Star Studios. Post successful release in U.S., U.K., Middle East and Australia, MNIK continues to break records across Europe. MNIK has already become the most successful film in Europe with a box-office collection of US$ 5.6 million with 325 prints. The release width of 425 prints across just Europe is bigger than the release plan of any Bollywood film on a worldwide basis. The film has the unique distinction of being the first Bollywood film to be dubbed and released theatrically in 4 European languages: Spanish, German, Russian and Italian. Currently, the film is playing across cinema halls in Germany and will release in Russia in September and Italy in November with more than 100 prints. A number of factors have contributed to the astounding success of MNIK in the International markets, including:- A separate edit for the mainstream markets by well-known editor Allan Bell, which is a first for an Indian film. Country specific promotion plans with marketing investment across key countries. Presence on mainstream promotion platforms including Jonathan Ross Show, BBC Asia network and BILD, Germany's largest newspaper and innovative promotions like first time ever Bollywood presence at the opening of the NASDAQ bell. Red Carpet premiere at the Berlin Film Festival. With MNIK, Fox Star Studios has opened up newer markets and delivered box-office numbers by creating new opportunities for Bollywood in markets hitherto unexplored. Some key milestones being: No. 1 Bollywood film across Middle East, Pakistan, Sri Lanka, Indonesia, Singapore, Malaysia, Egypt, Lebanon, Jordan, Syria, South Africa and other African markets. Opened new markets across the world - a first for Bollywood: Puerto Rico, Syria, Lebanon, Jordan, Egypt, Taiwan, Italy, Spain, Russia.

The very mention of Mandira Bedi evokes her unique reporting style of cricket during the World Cup matches, 'Exxtra Innings', as we know it better. It's the same very Mandira Bedi, who has now been signed up as the brand ambassador of Bodycare range of products. Sources close to Bollywood Hungama said that "Mandira has been offered the role of being their brand ambassador, because she totally reflects a modern day woman, who also is a very responsible individual." The source also added that the said brand, which has a tagline 'Comfort Forever', offers a range of women products including bras, panties, tummy tucker panty, maternity range and sports range. Repeated attempts to establish contact with Mandira Bedi proved futile.

Download image as wallpaper Malaika Arora Khan needs no introduction neither to Bollywood, nor to the world of brand endorsements. Right from her doing Chaiyaa Chaiyya atop a moving train to her current role of being a producer of Dabangg, one the most awaited films of recent times, this Lady Gorgeous has seen it all, done it all. The good news is that this lady is now all set to swoon everyone with her free flowing and lustrous mane, as she is now all geared up to be the brand ambassador of Pantene, if Bollywood Hungama's closest sources are to be believed. The source also added that, after the shampoo major chose the likes of Katrina Kaif, Shilpa Shetty and Neha Dhupia, they were looking for someone who is very identifiable with the masses, and Malaika Arora Khan was their obvious choice. Repeated attempts to establish contacts with Malaika Arora Khan proved futile. As long as we get to see Malaika and her stress free tress, who's complaining! At least, we are not! What say, Malaika!

Don't be scandalized. Minissha Lamba has actually gone ahead and insured her butt which according to her is one of the most beautiful parts of her body. Minissha also admits that she often receives compliments praising her butt and her first reaction is to smile about it. The fact that Minissha has some of the best assets in town is no lesser known fact. Now, the news of the insurance has made her more noticeable as she is among the first few bollywood celebs, who have gone...

WE ARE FAMILY is about a family which is required to have a man (Arjun Rampal), his three kids, his ex-wife (Kajol) and his girlfriend (Kareena Kapoor) brought together under the same roof due to the demand of the situation. How these family members cope up with the new developments in their lives is what forms the crux of WE ARE FAMILY. With a plot like this, one expects an out and out serious outing. However, producer Karan Johar insists that the film does have its light moments...

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If response to the film so far and the hype that it has generated in quick time is any indication, DABANGG seems like pretty much on the correct path. While the first look has proven to be a rage, the songs are doing well too, hence making DABANGG pretty hot this season. "I am happy that the promos have gone down so well with the people. It is very encouraging and lends you a nice feeling", says Arbaaz in a softer tone, "We worked extra hard on the promos because we wanted audi...

See pictures of Aamir holds PEEPLI [LIVE] screening for Raj Thackeray at our picture gallery...

Adventures of Chulbul Pandey to continue It may seem like counting one's eggs before they are in the pudding but the makers of Dabangg have not a shred of doubt that the film with Salman Khan in his elements would be a slam-dunk hit of the festive season Obviously producer Arbaaz Khan is not ruling out the plan for a sequel  ...more

Will the President watch it Praised in India banned in Pakistan Tere Bin Laden a satire about the world's most wanted man is now winning hearts in the US  ...more

An Eid treat They may not be on talking terms and may even see through each other when face to face but Shahrukh Khan and Salman Khan don't seem to harbour any grudge against each other  ...more

Face To Face Love between Kareena Kapoor and Saif Ali Khan only keeps growing stronger with every passing day Now dating for more than three years the two gel together like Romeo and Juliet though we don't hope for a Shakespearean tragedy in this love story  ...more

Where's the love gone An age gap of eighteen years yawned between them when Salman Khan and Katrina Kaif started dating more than six years ago She was new in the industry and still reeling from the debacle of her debut film Boom He had his feet firmly planted in Bollywood and took her under his wing  ...more